Leading the hair smoothing industry with our innovative 100% organic compound. For professional use only.


About Us

See how we differentiate ourselves from literally any hair smoothing product in the world.

Our Story, Your Story

After many years of working as a hairstylist myself, I was not happy with hair straightening products, to say the least.

Not only that all existing products are expensive to us hairstylists, but even more so our clients. The inconvenient process and the hours of maintenance made me think that there must be a better way. So I started my research and after years of trial and error, I found the perfect solution. Organic, permanent, easy to use, and great on the wallet.

I Want In!
``There must be a better way...``
``It all started when I was one of 5 hairstylists in an upscale hairstyle salon that specialized in hair straightening and smoothing. Every time I glanced over at the reservation books or saw the long line outside the shop, I was thinking to myself ``This product is amazing and people love it!`` but when I actually spoke with my clients they said that they keep coming back since they can't find a better solution. And of course because of my hair puns 🙂 Even when I spoke with other hairstylists they always stressed how the process is too cumbersome and expensive, sometimes even dangerous. That is when I started to do my own investigation. Nature supplies us with so many natural and organic ingredients to choose from yet these products contain harmful chemicals. I started creating my own mixture and after many many failures I finally figured it out! A product that is 100% organic, 100% vegan and 100% safe for every one, that also looks amazing and does not require multiple different addons in order to work. Since then I distribute my product to the top hairstylists across the nation. It delights me to see and hear the feedback for the product, which is the driving force behind everything I do.

Alex, Founder of Lionesse Lux

Stunning Beauty

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How it Works

See how we differentiate ourselves from literally any hair smoothing product in the world
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